Brand Loyalty During COVID-19

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Brand Loyalty During COVID-19

This session is part of the 'DPAA: Homeroom' learn from home series.

By DPAA

Date and time

Tuesday, June 9, 2020 · 8 - 9:30am PDT

Location

Online

About this event

Consumers can be fickle – especially now!

Consumer behavior has certainly changed during this time. Limited supplies, lines to get into markets, online ordering have changed the way people shop. Research shows that 74% of app users and 72% of in-store shoppers seek out new brands when they can’t find what they want.

Are these behavior shifts permanent? How do challenger brands take advantage of this, how do big brands keep their loyal customers. This webinar will give you valuable insights on today’s consumer and how you can win them over (or win them back) with Out of Home advertising.

This webinar features:

  • New tracking behavior via a national retailer case study
  • New data on brand loyalty
  • How to use OOH advertising to influence consumers during these times
  • A deeper understanding of what brands are facing today and how you tailor your solutions to help

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